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Better Living Center

Introduction / Guidebook Sales Brochure Groundbreaking World's Fair Information Manual Deplorable Conditions Essay, The Story of the Better Living Center Pavilion Guide Lifesavers Tower & Cafe' International 3rd Floor: Four Centuries of American Masterpieces 3rd Floor: Borden's "All About Elsie" 3rd Floor: Borden's Sideshows 3rd Floor: Hershey Chocolate 2nd Floor: The Crystal Palace of Fashion 1st Floor: SPECTRACKULAR 1st Floor: The General & Other Attractions Epilogue 2.21.10

Eric Paddon's Feature presentation on the Better Living Center takes a look at some of the exhibits in this multi-exhibitor Pavilion - one of the Fair's largest structures. Foods, fashions, furnishings, three restaurants and a play-school are among the varied offerings of some 175 exhibitors. View the Industrial Area Map Locate It: B26 Visitors ride in elevators up the glass-enclosed Life-Saver tower for a spectacular view of the Fair, or take escalators to the top floor and descend along ramps past the displays. Children 4 to 10 may attend a special play-school for a two-hour period of lessons and games. There is also an extensive model-railroad exhibit. Products designed for better living are given away in a "Million-Dollar Sweepstakes." FOOD FLOOR. Among the displays, Elsie the Cow stars every 15 minutes in a fanciful animation, and a history of chocolate is shown. PALACE OF FASHION. In a setting inspired by an earlier world's fair, London's Crystal Palace of 1851, five fashion shows are held every day, and the latest in clothes, accessories and cosmetics are on view. DREAM HOUSE. A full-sized, seven-room house features modern furnishings and design ideas. There are also some predictions about the future of the kitchen. CREATIVE LIFE. A 500-seat theater offers plays, concerts, movie premieres and fashion shows. LADIES' HAVEN. Visiting members of all women's clubs are welcome in an Official Hospitality Center. There is also a beauty salon. RESTAURANTS. The rooftop Cafe' International and Penthouse Restaurant serve meals prepared by chefs from many lands. There is another restaurant on the ground floor. The description of this exhibit from the 1965 Official Guide Book

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