World's Fair Information Manual


EXHIBIT
Wisconsin, State of
AUTHORIZED REPRESENTATIVE
Lt. Gov. Jack B. Olson, Chairman
Wisconsin World's Fair Commission
Executive Chambers
Madison, Wisconsin
606 AL 6-4411
FAIR CONTACT
Mr. Michael Pender
CONTRACT SIGNED
December 5, 1963
ADMISSION
Free
LOCATION
Block 40; Lot 1
State Area
AREA
59,336 sq. ft.
ARCHITECTS
John W. Steinmann
Monticello, Wisconsin
608 WI 8-4313
__and
Edgar Tafel Associates
14 East 11th Street
New York 3, New York
OR 3-1688
CONTRACTOR
Thatcher Construction Co.

SOURCE: 1964 World's Fair Information Manual

FEATURES
The Wisconsin Pavilion features an outdoor theme and displays the state's assets from fishing to beer and from logging to cheese.

The Wisconsin Rotunda is a glass tepee-shaped building significant of the state's Indian lore background. The rotunda is 48 feet in diameter and 46 feet high topped by a spire lettered "Wisconsin" which soars 80 feet above the grounds. This uniquely designed building features evergreens and waterfalls which make the rotunda a place of beauty. It also features the official state exhibit and displays by the state department on Wisconsin's recreational, agricultural and industrial opportunities.

The Exhibit Pavilion, a rectangular building behind the rotunda, features displays of outstanding manufactured products shown in every manner and form blended together in individual themes with Wisconsin's vast recreational, agricultrual and industrial facilities.

A 17-ton Cheddar Cheese, said to be the world's largest cheese, is displayed to exemplify Wisconsin's role as the cheese manufacturing center of the nation.

A restaurant, decorated in a "Gay 90's" motif, features steaks, flame grilled to your individual taste. Included in the low-priced serve-yourself dinner is a salad, baked potato and garlic toasted roll.

Wisconsin's brewing industry is brought to the consumer in the form of the old-fashioned beer garden with the typical sawdust floor, chilled steins and banjo music. Bratwurst and Thueringer is on the menu with Milwaukee potato salad. Terraces furnish a place for outdoor dining near a reflecting pool where fly casting, retriever-dogs, Indian archery and log-rolling offer visitors a sample of Wisconsin's Fun. A trout stream stocked with trout awaits fishermen.

State of Wisconsin

Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965

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