Ferris Wheel toys been popular for as long as Ferris Wheels have been around. Old tin versions from the late 1800s and early 1900s are sought-after by antique collectors the world over. U.S. Rubber created a battery-operated model of their famous World's Fair Giant Tire which was sold at the Fair that has become a sought-after and popular collectible as well. The toy features gondolas that actually rotate around the wheel. It came complete with a number of tiny plastic people that could be loaded into the gondolas for a ride. The model is especially collectible if it can be acquired with the plastic people and it's original yellow box.