SOURCE: U.S. Rubber pre-Fair Publicity Brochure

When the New York World's Fair opens in a few months, one of its most spectacular features will be a gigantic U.S. Royal Tire - stretching 80 feet high and carrying its 96 passengers on a thrilling ride. Aboard this dramatic "tire", you will have a high, clear view of most of the Fair's outstanding exhibits, fountains and promenades. The Fair-goers will see, from the ground, a huge replica of a U.S. Royal Tire, bearing the Red Circle of Security, and illuminated letters four feet high. At night the "tire" will be floodlighted, and visible from every part of the grounds and from Grand Central Parkway. Many millions will see this passenger-carrying U.S. Royal Tire, and thousands will ride on it. At its entrance, displays will familiarize the public with U.S. Rubber's diversified tire line. We hope you and your friends will see it and ride in it too. When you do, you'll notice how many U.S. Rubber products have been used in its construction; U.S. Vibrin® polyester resin reinforced with glass fiber was utilized for the 17,500 pound laminated outer shell. The gondolas, made of U.S. Expanded Royalite®, have seats cushioned with Koylon® foam rubber and covered with Naugahyde® vinyl upholstery, and are carpeted with Royal Vinyl Carpet. All in all, our giant tire pays fitting tribute to the size and diversification that distinguishes United States Rubber. See you at the Fair!

Driving to the Fair? RIDE ON U.S. ROYAL TIRES - ENGINEERING TO KEEP YOUR SPARE IN THE TRUNK!   With U.S. Royal Tires on your car, settle back and enjoy your trip to the Fair. Even though it's comforting to know there's a spare in the trunk, it's more reassuring to know that with U.S. Royals on the wheels you'll probably never have to face the trouble and bother of using that spare (until it's time to rotate your tires).   BEFORE YOU LEAVE FOR THE FAIR - OR ANYWHERE - SEE US ABOUT NEW U.S. ROYAL TIRES  Official World's Fair Ticket and Information Center

SOURCE: U.S. Rubber Publicity Brochure

Take a Thrilling Ride Around the U.S. Royal "GIANT TIRE"   U.S. Royal's "Giant Tire" at the Fair is really a spectacular 80-foot Ferris wheel. Hop aboard one of the glass gondolas for a swift and exciting ride ... see the magnificent panorama of the surrounding pavilons, promenades and parks ... enjoy a birds-eye view of the famous Unisphere and the fabulous General Motors "Futurama" Building nearby. For a memorable trip to the New York World's Fair, be sure your visit includes a stop and a ride around the U.S. Royal "Giant Tire."