- EXHIBIT
- Travelers Insurance Exhibit
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- AUTHORIZED REPRESENTATIVE
- Mr. Herbert Kramer
- The Travelers Insurance Company
- 700 Main Street
- Hartford, Connecticut
- 203 JA 5-0121
- __and
- Mr. Thomas F. Maher, Manager
- The Travelers Insurance Company
- 80 John Street
- New York, New York
- DI 4-7000
- PUBLIC RELATIONS AGENCY
- Mr. Ray Cudahy
- Young & Rubicam, Inc.
- 285 Madison Ave.
- New York, New York
- MU 9-5000
- CONTRACT SIGNED
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- June 9, 1961
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- LOCATION
- Block 9; Lot 1
- Industrial Area
- AREA
- 49,487 sq. ft.
- ARCHITECT
- Kahn & Jacobs
- 2 Park Avenue
- New York 16, New York
- OR 9-3932
- DESIGNER
- Donald Deskey Assoc., Inc.
- 575 Madison Avenue
- New York 22, New York
- PL 9-5100
- CONTRACTOR
- George A. Fuller
- FAIR CONTACT
- Miss Phyllis Adams
- ADMISSION
- Free
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SOURCE: 1964 World's Fair Information Manual
- FEATURES
- "The Triumph of Man" - depicting man's increasing ability to protect himself, conceive ideas, and triumph over the perils that have threatened his survival since the beginning of time is the theme of the Travelers Insurance Companies' exhibit.
- Exterior: The complete two-story structure, 63 feet tall and 120 feet in diameter is formed by two giant, abstract umbrella forms, one resting on the points of the other. The upper umbrella form is red, in keeping with the companies' umbrella symbol of over-all insurance protection. Hundreds of jets of water, rising to a height of fifteen feet, form a curtain underneath and around the base of the pavilion, so that the entire structure appears to be floating on a fountain of water.
- Interior: An escalator takes visitors to the second floor where the major part of the exhibit begins. The "Triumph of Man" exhibit spans man's history, starting with prehistoric times and leading into his future. Visitors witness dramatic events, selected to show how man used his growing intelligence and ability to act in concert with his fellows to overcome threats to his existence, to control his environment and to strengthen his security. Employing ingenious techniques and devices to recreate the sights and sounds of a million years of human progress, the exhibit brings visitors into each civilization so completely that they feel themselves to be part of the scene. The tour takes 18 minutes.
- From the second floor, an escalator takes visitors down to "Your Town USA" where they may see how insurance fits into everyday life. An insurance center, under a huge red umbrella, offers explanations of the major forms of insurance available today to everyone through The Travelers.
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Travelers Insurance Exhibit
Source: NY World's Fair Publication For Those Who Produced the New York World's Fair 1964-1965
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