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- MAN
- ON THE
- MOVE . . . .
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- MAN
- ON THE
- MOON . . . .
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- The dramatic story of modern
transportation and travel is going up ... from the land masses,
oceans and atmosphere of the Earth to the newest dimension of
discovery -- Outer Space. A great climax in this story will come
this decade, when man sets out to conquer the Moon to get ready
for travel to other worlds.
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- This great adventure will
be unfolded right here, at the Transportation & Travel Pavilion
at the World's Fair. A replica Moon crater will be built on gigantic
scale so visitors to the T&T Pavilion can experience -- with
all their senses -- a simulation of the climatic moment when
Man takes his first, hard-won steps on our satellite.
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- The T&T Pavilion now
has been redesigned to house the powerful space show attraction
authorized by the World's Fair Corporation and to assure its
benefits to every exhibitor in the T&T Pavilion. The voyage
to the Moon will be an integral part of the most modern transportation
and travel story ever told.
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- THE
- T&T
- STORY
- WILL BE
- TOLD
- HERE
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- With its neighbors in the
Fair's Transportation Section -- including Chrysler, Ford, GM,
Sinclair, U.S. Rubber and the Port of New York Authority -- the
T&T Pavilion will attract spectacular crowds and generate
maximum excitement.
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- If your company should be
among those creating this excitement and deriving its benefits,
T&T is the logical place for your exhibit.
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- The plan above relates to
the ground floor of the Pavilion, a full city block in size,
where exhibitors will tell their stories. The space spectacular,
"Man on the Moon," will occupy the upper floor, including
the exciting lunar crater under the planetarium-type dome.
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- Because of the unique floor
plan, every visitor will be exposed to every exhibit. Units of
floor space are 250 square feet. Two units comprise the rentable
minimum. Many have been leased to organizations such as Allied
Van Lines, Canadian Pacific and Trans World Airlines. Our experienced
sales force can assist in selecting your best location.
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- "MAN
- ON THE
- MOON"
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- Excitement ... the sense
of adventure -- these and other emotions will sweep over T&T
visitors at the climax of the Pavilion's space spectacular.
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- They will see a huge crater
before them and the vast, mystic and glowing lunar landscape
all around. Above their heads they will see a beautiful, turning
planet and will recognize it as Earth. The visitors will become
aware of the strange, total silence on the Moon's surface.
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- As they ride around the rim
of the crater, visitors will see modern travelers, astronauts
at work exploring and conducting experiments being planned by
our space officials today. The visitors will witness a landing
vehicle touch down, retrorockets blasting ... men stepping out
and bouncing in response to a lesser gravity ... the mother ship
orbiting overhead ... communications with Mother Earth ... and
many more thrilling events. All will be scientifically accurate,
planned and designed by professional experts.
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- The Moon crater is the climax
of the show. Before they reach it, visitors will pass through
a space-flight wonderland that dramatically establishes the Moon
in the perspective of our solar system, our galaxy, the expanding
universe, as well as the perspective of history. The World's
Fair visitors will see giant models of vehicles that have carried
Man to the Moon in his imagination ... the hardware developed
by American industry for the actual Moon voyages that lie ahead
... and much more.
- Down to earth once more,
the visitors find themselves at the entrance lobby of the exciting
T&T exhibit area.
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- CENTER OF
- ATTRACTION
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- Hailed by Presidents Hoover,
Truman, Eisenhower and Kennedy, the New York World's Fair 1964-1965
will be a national and world-wide attraction, drawing more than
70 million people. It is sited on 646 acres in Flushing Meadow
Park, New York City -- at the center of the world's greatest
metropolitan area.
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- The Fair will open April
22, 1964 and will remain open through October. A similar schedule
will be followed in 1965. Exhibits will be operated 10 a.m. to
at least 10 p.m. seven days a week, including holidays.
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- HALL
- OF FAME
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- The T&T Pavilion will
be the home of a Transportation Hall of Fame, honoring this century's
leaders and pioneers in every aspect of the industry. Members
will be selected from hundreds of nominations which have been
received from every section of the U.S. and from abroad.
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- Many of the greatest and
most popular heroes of the 20th century are men and women who
have achieved milestones in the field of transportation. Announcement
of their selection is certain to make national and international
news. Their presence in the Hall of Fame is certain to attract
crowds ... and to reflect their personal prestige on the entire
T&T Pavilion.
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- POWERFUL
- PROMOTION
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- The position of the T&T
Pavilion as one of the major attractions of the Fair will be
reinforced by a national promotion campaign prior to and throughout
the period of the Fair.
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- This campaign, which has
already reached millions more through the widest variety of media:
newspapers, radio and television, magazines and trade publication.
It has been designed to add strength to the campaigns of individual
exhibitors.
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- THE
- RIGHT PRICE
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- The cost of your exhibit
at the Fair, in the T&T Pavilion, is competitive with that
of exposure in many media that are far less memorable and effective.
Units of 250 square feet are available at a rental cost of $25,000
each for the two year period of the fair. An exhibitor may lease
a minimum of two units.
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- The rental cost covers such
normal services as air conditioning, general lighting, general
maintenance and access to all utilities. Payments schedule is
as follows:
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- 50% upon signing of lease
- 20% October 12, 1963
- 20% April 22, 1964
- 10% April 1, 1965
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SOURCE: Sales
Promotion Booklet for the Transportation & Travel Pavilion
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