1964 & 1965 Official Guidebook & Souvenir Map Entries

The description of this exhibit from the 1964 Official Guide Book

Cover- 1964 Guidebook

The description of this exhibit from the 1965 Official Guide Book

Cover - 1965 Guidebook

The location of this exhibit on the 1964 Official Souvenir Map

Cover - 1964 Official Souvenir Map


This pavilion, dedicated to the theme of "Creative Sweden," is a testimonial to that nation's private enterprise. Sponsored by leading industries and businesses, it has three main sections: a large "Hall of Industry" featuring exhibits of Swedish technology and products, a miniature branch of Sweden's largest department store and a restaurant specializing in authentic Swedish smorgasbord.
* Admission: free.
* Restaurant hours: noon to 10 p.m.
LIGHTS AND ACTION. In the industrial section a special ceiling display simulates the appearance of the Northern Lights. A number of the exhibits show fascinating mechanical or electronic devices. In a demonstration of high-voltage electricity, voltage is transmitted to copper balls, creating an impressive crackling and flashing. A mammoth movable-pitch ship propeller operates in its own pool. A high-speed machine fills toothpaste tubes. On display for the first time is a large model of Sweden's supersecret new fighter plane, the Viggen, or Thunderbolt. One exhibit traces telephone design since the 1870s.
WELL-STOCKED STORE. A small branch of the Nordiska Kompaniet department store in Stockholm displays and sells hundreds of examples of Swedish craftsmanship in crystalware, ceramics, metal, textiles and other fields.
SWEDISH AND SAVORY. "Restaurant Sweden" offers a smorgasbord table with a selection of up to 40 dishes daily. The Skal Bar features Swedish beers, aquavit and other thirstquenchers.


In unusual exhibits, a creative country displays its many skills in technology, design and cuisine.

Featured are a Hall of Industry, a miniature department store and a restaurant where authentic smorgasbord is served.

SOUND AND SIGHT. Swedish technical ingenuity is dramatized in several exhibits: a crackling demonstration of high-voltage electrical transmissions; a mammoth, movable-pitch ship propeller that operates in its own pool; a high-speed machine that fills toothpaste tubes.
DEPARTMENT STORE. A small branch of Stockholm's Nordiska Kompaniet sells Swedish crystal, ceramics, textiles and other wares.
FOOD AND DRINK. "Restaurant Sweden" offers a 40-dish smorgasbord table; the Skal Bar serves Swedish beer and aquavit.
Admission: free. Restaurant hours: noon-10 p.m.


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