For thirty-five years our Company
has used, as its corporate symbol, a reproduction of the largest
creature ever to roam the earth -- Brontosaurus, the giant reptile
that spent some sixty million years in a world that was eventually
inherited by Man. There are many interpretations one can give
to this symbol as it relates to Sinclair: the size and power
of our Company; the energy created eons ago, deep in the earth,
by the vegetation and animal life that ultimately produced the
petroleum products now available at our Sinclair stations throughout
a good part of the United States; in short, the graphic meaning
of one of nature's greatest natural resources -- oil.
It was not until the 1964-1965
New York World's Fair, however, that even greater dimension was
given to our familiar Brontosaurus. Although we hoped to have
a successful exhibit we had no idea that our family of life-size
dinosaurs, built of fiberglass in as exact detail as science
could create, would generate such genuine interest and excitement
that ten million visitors to the Fair would come to our prehistoric
garden. Encouraged by this response we decided to launch a tour
following the Fair and take our dinosaurs to the people.
We traveled ten-thousand miles
through twenty-five states and visited thirty-eight major cities
in little less than ten months. Masses of people crowded the
shopping centers that hosted our Dino Caravan, and when the 1966
tour ended, close to another ten million had seen our exhibit.
You can appreciate the depth
to which the project extended by noting that it reached the front
pages of dozens of major metropolitan newspapers; became photographic
features and backgrounds for professional and amateur alike;
acted as the main topic of hundreds of radio and television programs;
and provided a vital educational experience to hundreds of thousands
of school children. The exhibit and the news that it stimulated
saturated the media of entire areas and focused all-out community
attention on our menagerie.
We are so pleased with the results
that we will tour again during 1967 -- and perhaps beyond that.
We hope you will enjoy these memories as we review the Dinosaur
Tour - 1966.
C. G. Drescher,