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Photographs from
the 1964/1965 issues of ...
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Opening the 7-Up
International Sandwich Gardens, H.C. Grigg, The Seven-Up Co.
president, and Mrs. Grigg, cut ribbon. From left: vice-pres.
Howard Ridgway; Lord Hinchingbrooke; Mr. and Mrs. Grigg, wielding
scissors; Mrs. Ridgway; Mrs. Wells and vice-pres. Ben Wells;
John Furnas, 7-Up Gardens mgr.
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SOURCE: the
7up Leader, Volume V No. 3, May/June 1964
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Crowd braving chill rain to
view parade opening the 1964-1965 New York World's Fair cheered
the unique 7-Up International Sandwich Gardens entry. Towering
high above other units, stiltwalker in replica of famous 7-Up
clock tower contrasted with tiny chefs cavorting about his feet.
After these applause-getters, 38 marchers carrying signs on poles
flashed invitations to meet under the 7-Up clock tower for 7-Up
and sandwiches. Despite rain, crowd gathered to watch chef and
his tall friend clown for cameras.
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SOURCE: the
7up Leader, Volume V No. 3, May/June 1964
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In newspaper articles,
and on radio and TV, Fair visitors enthusiastically praise the
7-Up International Sandwich Gardens. They're complimentary of
the theme, the quantity and quality and especially the price,
of the food.
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SOURCE: the
7up Leader, Volume V No. 3, May/June 1964
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"Will the real
Lord Hinchingbrooke, future Earle of Sandwich, please stand up?"
asks MC Bud Colyer. Millions of TV viewers meet the young nobleman
and representative of the 7-Up International Sandwich Gardens,
on popular show, "To Tell the Truth." On this national
TV net, and on national radio networks, Lord Hinchingbrooke charmed
interviewers and audiences with his tales about his ancestor,
who is credited with inventing the sandwich. These broadcasts
all publicized 7-Up and the 7-Up Sandwich Gardens.
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SOURCE: the
7up Leader, Volume V No. 3, May/June 1964
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The point of purchase!
Youngsters window-shop for 7-UP international sandwiches before
heading for the fast-moving sandwich service line.
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SOURCE: the
7up Leader, Volume VI No. 3, May/June 1965
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TV star Henry Morgan
takes a tour of the World's Fair with the assistance of a retinue
of 7-Up International Lounge hostesses.
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SOURCE: the
7up Leader, Volume VI No. 3, May/June 1965
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A special VIP guest
at the 7-Up International Lounge on the "flying deck"
of the Sandwich Gardens service building was Margaret Truman,
her husband, New York Times editor Clifton Daniel, their
children and friends.
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SOURCE: the
7up Leader, Volume VI No. 4, July/August 1965
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John Montague [right],
Lord Hinchingbrook, direct descendant of the Fourth Earl of Sandwich.
The young viscount represented 7-Up on TV, in radio and newspaper
interviews and many personal appearances. With him at the Gardens
for a Missouri Society of New York reception during opening week
are Senator Stuart Symington of Missouri and Gail Ritter, "Miss
Show Me."
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SOURCE: the
7up Leader, Volume VI No. 6, November/December 1965
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For 1965, the musical
fare at the Sandwich Gardens was a varied one, running the gamut
from rock-and-roll (above), popular with teens, to the soft nostalgic
rhythms of the long-time favorite Three Suns aggregation.
As in 1964, when the 7-Up Continentals held sway, live
entertainment was featured seven hours a day, seven days a week.
SOURCE: the
7up Leader, Volume VI No. 6, November/December 1965
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Paper Napkin - Souvenir of the 7-Up International
Sandwich Gardens
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