the 7-Up International Sandwich Gardens grow

In the construction field office on the site of the 7-Up International Sandwich Gardens, files of blueprints stamped COMPLETED grow thicker, as April 22 draws near.

April 22! Opening day of the 1964-1965 New York World's Fair, where the 7-Up International Sandwich Gardens will provide an oasis of international sandwiches and entertainment for the 70,000,000 visitors the Fair will attract.

Early phases of construction offered little visible evidence of progress. There was plenty of activity, though -- surveying, grading, running underground utility connections, soil testing.

To reach solid footing in the filled-in marsh of Flushing Meadow, 61 pilings, each 80-feet long, were driven in clusters. A 20-ton concrete cap was poured over each cluster.

The 143-ton steel framework they support was fabricated at Bethlehem, Pa., and delivered by a six-truck convoy. Police escort was required to maneuver the 80-foot sections of the 7-Up clock tower through traffic. As cranes lifted steel into place, progress became visible.

The 107-foot 7-Up clock tower rises above the Gardens' two-story central building and the arches of 25-foot-square dining shells grouped around it. Glass walls of the building's 25' x 75'

upper level, housing the 7-Up International Room for 7-Up Developers and special guests, are being installed.

A 25' x 75' observation deck, between the upper level and the tower, extends the building's lower level to an area 25' x 150'. There, international sandwiches will be prepared and served.

Fiberglass, in colorful patterns, soon will roof the dining shells, where visitors will enjoy 7-Up and international entertainment as they dine.

Hundreds of items used in constructing and equipping the 7-Up International Sandwich Gardens are specially designed to project the image of 7-Up quality and international popularity.

As construction is completed, landscaping will be started. Plantings will be placed in earth from the many lands where 7-Up is famous.

John Furnas, general manager for Seven-Up New York World's Fair Associates, confidently states that April 22 will find the 7-Up International Sandwich Gardens ready to welcome your customers with hospitality they'll enjoy, appreciate and remember as one of their most pleasant experiences at the 1964-1965 New York World's Fair.

 "Let's Meet Under the 7-Up Clock"

It's Fair time! Time to join with New York World's Fair visitors from around the world, as they say "Let's meet under the 7-Up Clock."

You'll hear it said in the many languages of the many lands where 7-Up is a famed and favorite international symbol of enjoyment. Make the 7-Up International Sandwich Gardens your rendezvous, too. It will be the international hub of Fair activity for visitors coming from around the national and around the world in the spirit of the Fair's theme "Peace through Understanding."

In the 7-Up International Sandwich Gardens, the race against time -- the frantic, all-out final drive to be ready for opening day -- has been won. The 7-Up tower clock's four faces arrived in time to mark the last two weeks of the countdown to opening day.

Landscape architects moved in, and "spring" came to the 7-Up Gardens' site at the corner of the Avenue of Europe and Hoover Promenade. With the man-made spring came the first public guests to enjoy the hospitality of the 7-Up International Sandwich Gardens at a special preview.

Preview visitors were members and distinguished guests of the Missouri Society of New York, including Governor John M. Dalton, U. s. Senator Stuart Symington, Congressman Edward Long and other dignitaries from Missouri, home of The Seven-Up Company.

The Visount Hinchingbrooke, heir to the title Earl of Sandwich, jetted from England to attend this and the Fair opening as "sandwich consultant" to the 7-Up International Sandwich Gardens.

St. Louis Explorer Scout Charles Smith, at the Fair to represent 7-Up at the Boy Scout Pavilion's opening, doubled as representative for the nation's 5,000,000 Scouts in presenting an official World's fair neckerchief to Governor Dalton. Flagpoles for the Scout's Avenue of Flags were contributed by The Seven-Up Company.

Seven-Up was prominent in events formally opening the Fair, highlighted by the opening day parade.

Dominating the parade, seen on network television, was the 7-Up stilt-walker, costumed to create a 20-foot replica of the 7-Up tower. At the base of this spectacle capered two midget international chefs and a giant animated 7-Up bottle. Next came 38 marchers bearing signs which spelled "Meet you under the 7-Up clock" and "7-Up International Sandwich Gardens."

An estimated 250,000 opening-day visitors applauded the 7-Up paraders, then became the first among millions who will suggest, "Let's meet under the 7-Up clock." It's fair time!