Nearly
all of the estimated 25 million people who will visit the New
York World's Fair will receive Scott Paper Company's message
of "Quality and Value" loud and clear. Scot has taken
advantage of the opportunity not only to tell its corporate story
through "The Enchanted Forest", but also to become
the major paper products supplier to other exhibitors with restroom
or eating facilities.
Scott's
Fair customers represent many of the world's largest and most
progressive corporations - industrial leaders such as AT&T,
Chrysler, G.E., Ford, G.M., Johnson's Wax and I.B.M. are a few
examples. Their choice of Scott products indicates that those
companies who lead in scientific and industrial progress recognize
the leadership of Scott in offering the highest possible quality
and value in sanitary paper products.
Throughout
the Fair's 326 restrooms - including those 50 that are in public
buildings sponsored by the New York World's Fair Corporation
- visitors will find Scott Folded Towels, Scot-Tissue, Scotties
and Confidets. Brass Rail restaurants use specially decorated
Scott Cups and Scotties. This distribution of products is certain
to have an important impact on the Fair's 200,000 daily visitors.
The Scott
pavilion, under the supervision of Manager Burch Hindle and Associate
Manager Jesse Schaudies, has become popular among Fair-goers
as a place to relax. Located on the Pool of Industry, shaded
by nine varieties of trees and traversed by a clear, cool stream,
the exhibit is a quiet oasis in a bustling noisy Fair.
Evidence
that Scott products and the Scott pavilion are having a positive
effect on the consumer is contained in the many "thank you"
letters being received. "Your lounge made our day at the
Fair truly enjoyable," a Brooklyn mother wrote. "Until
today, I had been using the products of another paper company.
Because of your wonderful and thoughtful 'serving area' I am
now changing to Scott paper products."
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