The venture begun in 1962 to showcase American
homefurnishings at the New York World's Fair ended in failure
in 1965. Was it the pavilion's location at the far edge of the
grounds that kept the crowds away? Did it appear that its exhibits
would be little more than furniture showrooms? Were the spectacular
exhibits of the nearby industrial giants too flashy to compete
against?
At the close of the first season, the Pavilion
of American Interiors was bankrupt. The World's Fair Corporation
found themselves with a number of exhibitors who did not have
the operating funds to reopen for the 1965 Season. Facing the
prospect of a second season with huge pavilions like American
Interiors shuttered and padlocked to the public, the Fair Corporation
was forced to extend loans to these exhibitors to keep them afloat
for the duration of the Fair. This increased the financial burden
on the Fair Corporation, already struggling because of irresponsible
financial practices and an attendance that did not bring in sufficient
revenue to meet expenses (See Farewell
to the Fair - "On Shaky Ground").
By the beginning of the 1965 Season, the Pavilion of American Interiors had been advanced $400,000.00 in loans. Its debt increased during 1965 by $50,000.00 when the Fair had to make payment, as guarantor, on a note executed by the exhibitor with the First National City Bank. The World's Fair Corporation eventually wrote off a debt of $271,021.49 for American Interiors and spent an additional $42,000.00 to demolish the 4-story pavilion.
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