World's Fair Information Manual

EXHIBIT NCR Pavilion
AUTHORIZED REPRESENTATIVE Mr. H. C. Keesecker Vice President Marketing National Cash Register Company Main & K Streets Dayton 9, Ohio 513 449-2000
PUBLIC RELATIONS AGENCY Mr. John W. Jones Fred Rosen Associates 717 fifth Ave. New York, New York PL 1-2970
FAIR CONTACT Miss Phyllis Adams
CONTRACT SIGNED January 5, 1962
ADMISSION Free

SOURCE: 1964 World's Fair Information Manual
FEATURES The theme of the National Cash Register Pavilion is "Man and His Records," depicting the part business machines play in today's world. Additionally, visitors receive an insight into the fascinating world of research and the products of tomorrow. Exterior Supported by three concrete pylons, the structure employs special "space-frame" construction. Sweeping areas of glass make possible an "open" decor on the ground level which provides 7,800 square feet of display area. The upper level consisting of 9,178 square feet overhangs the first floor. Interior The pavilion dramatizes the science of information processing and features surprising new methods of recording, storing and analyzing information. Live demonstrations, such as "The Micro-World of Tomorrow," shows new paths of exploration which now enable man to control light and color and energy, even shrinking the entire contents of the King James Bible to the size of a projector slide. Visitors are able to question NCR computers and see electronics in action.

**National Cash Register**

Source: NY World's Fair Publication *For Those Who Produced the New York World's Fair 1964-1965*