__It is generally agreed that the major functions of a State exhibit are to draw favorable attention to the attractions of the State, whatever they may be. Heartland States are fortunate in that they are rich in history and traditions and their natural resources, industrial and cultural advantages, tourist attractions and facilities for gracious living, supply ample material for the "hard sell" required to make an exhibit return its cost many times over.

__With People, Power and Potential our theme, we see an exhibit story of a People that are

__friendly - hard-working - healthy - unaffected and hospitable.... honest - thrifty- resourceful - self-reliant and deeply devout... with mechanical aptitude - individual initiative.... and group drive..

__Power comes from deep dark humus soils fertile with the decay of prehistoric grasses that make it a giant food factory, pregnant with agricultural abundance of vast proportions . . . . the greatest in man's history, it is beyond physical comprehension . . . . and also beyond the capacities of communist lands where past and present create recurrent farm failures and famines . . . . "bread basket" of the world, this economic community of States gives the wheat, barley, corn, rye, beef, dairy cattle, hogs, sugar beets, oats and hay that make it the hub of America's largest industry, agriculture . . . . and a complete answer to the coming population explosion.

__Potential comes from reserves of oil and gas, coal and lignite, yet to be tapped and used.

__Potential comes from healthy business climate . . . rapidly rising urban and rural real estate values, venture capital and credit, low taxes, no state debts, low-cost stable state government, little or no labor problems.

__Potential comes from infinite variety of climate and terrain, luxurious space without compare . . . that make the area a good place in which to breathe, live and raise a family.

__Potential comes from an excellent network of railroads, highways, airways and waterways, criss-crossing the states and linking them with every corner of the Union, and with our shipping ports.

__This is the Midland America we propose to show in a striking exhibit story to millions of visitors in our Heartland Exhibition Hall . . . pioneers on the frontier where the West begins . . . ready and able to handle the Atomic Age . . . a land of tradition, beauty, character, determination and tenaciousness, fun and frolic, brains and brawn, faith and foundation for a fortress role in past, present and future.

__This series of exhibits will monitor our visitors to the prime attraction feature, widely publicized as a "must-see" when at the Fair, to a breathtaking tour, state by state . . . to a thrilling "Rocket Belt Flight Out Where the West Begins" . . . presented in the 11,000 square foot "Panascenium" beyond the Exhibition Hall, through the medium of PANAVISION.

__In Kansas, we sail over a churning sea of wheat . . . giant combines sweeping in the harvest . . . cascades of wheat kernels pouring out of elevators . . . the big business of a Kansas wheat farm at work . . . leading the world at production and milling . . . we fly over the Santa Fe Trail to Kansas City, modern metropolis . . . and on to Wichita to the heart of the aviation industry in action . . . Beech . . . Cessna . . . and giant Boeing . . . where thousands work together making a host of private aircraft, jet bombers, missiles Saturn and Minuteman . . . and components of the Dyna-Soar platform for outer space . . . we see the

__Following the mighty Missouri River, we glide north to subtle enchantment of Nebraska landscape . . . over Lincoln with a superb Capitol building that has no peer . . . and then on to thriving Omaha, monumental elevators, world's largest stock yards, world-famous Joslyn Art Center, dramatic modern architecture . . . home of Ak-Sar-Ben, promoting civic pride, philanthropy, farm life fun and sometimes solemn pomp . . . we turn west and follow for a while the old Platte River tracing the route of pioneer Oregon Trail and Pony Express . . . Smithsonian Institution studies say that perhaps the first North American man lived and grew beans here milleniums ago . . . and today, as we swing east again, the Hope of Western Man is here housed, in a 24-hour-world-in-itself, the Strategic Air Command, nerve center of defense sunk deep beneath green prairie hills . . . and farther on, an atomic fission plant rises on a field of corn . . . 3500 lakes and streams abound about the state, a water wonderland

__And Gavins Point Dam, backing up a great lake bordering both States, and then on up to big Fort Randall Dam, past the construction site of Big Bend Dam to Oahe Dam . . . four dams which will have a capacity of 9 trillion gallons, and a power potential of 2 million Kilowatts . . . then we swing east a bit to glimpse the Mitchell Corn Palace, corn, grain and grass-decorated for gala harvest festival . . . here we turn west, we see Sioux Falls, biggest city in the State, grinding flour and packing beef . . . then we fly over the vast Indian reserves of the Sioux, the Creeks, the Crow and the Cheyennes . . . the land of Crazy Horse, Sitting Bull, Red Cloud . . . then we descend to the inimitable grandeur of the Black Hills . . . Harney Peak rising seven thousand feet, piercing heaven with volcanic rock . . . magnificent granite juttings that carry jewel box caves in their bowels . . . Sylvan Lake, nestled in the cradle of big rock formations, mirrors the fabulous rock shapes as they wrestle with reflections of cloud, sun and sky . . . nearby Mount Rushmore, its massive facade portraying the faces of Washington, Jefferson, Lincoln and Theodore Roosevelt, sculptor Gutzon Borglum's monument to civic grandeur . . . This is the home of the Gold Rush of 1874, of Indian Wars, of Central City and Deadwood Gulch, of Deadeye Dick, Wild Bill Hickok, Calamity Jane, Preacher Smith and modern darevevil rodeos.

__Now North Dakota lies ahead . . . land of the prairie rose . . . of spring wheat . . . and Durum wheat that gives the old world pasta to new world markets, in unmatched abundance . . . of fields of flax, and beer barley, and sugar beets . . . of a modern skyscraper Capitol in Bismark, a tower shooting up high on the great grass plains . . . We fly over cattle ranches, catch sight of sleek marinas on river banks . . . we swoop down to the unique drama of stock-circle auctions, where tons of beef on the hoof find a market . . . over Fort Abraham Lincoln where Custer went forth for a sad last stand less than a century ago . . . over scenic state parks, Theodore Roosevelt, de Mores, Lake Matigoshe, Turle River and many more, reinforcing the resortland image of these central States, a place for family fun and enlightenment . . . part of the greatest duck population in the world flies by . . . we fly northwest to the oil derricks of Williston Basin . . . a new petroleum El Dorado just a few years old . . . then we see the lignite mines, whose deposits cover 28,000 square miles with tonnage in the billions that can supply America with light and power for hundreds of years.

__PANAVISION will be an exclusive feature of the Heartland States Exhibit at NYWF, and as such, has built-in newsworthiness that will bring our exhibit maximum national and international press notice and visitor traffic. As our visitors leave the Panascenium they can review with sharpened interest, with fresh acquaintanceship and stimulated curiosity, exhibits of the Heartland States and their leading institutions which saturate the Exhibition Hall . . .

__And then leads them out into a homelike garden for foot-resting relaxation and respite . . . here they can sit and rest . . . and they can visit the individual state pavilions of North Dakota, South Dakota, Nebraska and Kansas, each a beautiful structure dominated within by its own distinctive focal exhibit, and important industrial, agricultural and tourism displays . . . all of them reemphasizing a new universal image of our Heartland States as a unique economic and social community riding the crest of the future on wings of People, Power and Potential . . . as a great place to invest, work, live and visit.