General Foods Arch No. 10 SOURCE: Commercial Transparency by © Copyright Photo Lab, Inc. General Foods Arch No. 6 SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines General Foods Arch Closeup SOURCE: Commercial Transparency by © Copyright Blackhawk Films/United Air Lines

General Foods Arch No. 6 SOURCE: Online auction

Each numbered arch (models shown here) has illuminated information and photo panel carrying news and public service messages and pictures of Fair activities. Ideal guideposts too! SOURCE: New York Sunday Coloroto Magazine, April 12, 1964

General Foods Arch No. 4 SOURCE: NY World's Fair Publicity Photograph - nywf64.com Collection Model of the General Foods Corporation Information Arches, which will be installed at eleven strategic locations on the Fairgrounds. Activated from a central message center, the arches' electronic news panel will keep visitors in touch with special events of the Fair and with news of the outside world. SOURCE: FAIR NEWS, Vol. 3, No. 2, February 22, 1964