Artist's Rendering of The Pavilion
of France
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FROM: |
- Bill Doll & Company
- 1700 Broadway
- New York 19, N. Y. JUdson6-8894
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N. Y. WORLD'S FAIR WILL GET $10,000,000 FRENCH PAVILION:
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"FOLIES BERGERE", AND MAXIM'S AMONG
MYRIAD ATTRACTIONS
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- Anthony B. Golff, President of International Expositions
Corporation, announced that work has begun on the $10,000,000
French Pavilion which will be one of the largest exhibits in
the international section of the 1964-65 New York World's Fair.
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- Two of the prime attractions to be housed in the colorful
complex of modern structures will be the original "Folies
Bergere", imported from Paris and presented in a 1500 seat
theatre, and Maxim's Restaurant, which will be under the personal
supervision of M. Louis Vaudable, current proprietor and scion
of the founders of the world famous gourmet paradise on Rue Royale.
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- Mr. Golff, who heads up the French Pavilion management organization,
has a background of twenty-five years of international exposition
experience. He emphasized that, in addition to dramatizing the
best in French food and entertainment, there will be almost 200
exhibits, utilizing over 100,000 square feet of space, designed
from an industrial point of view to show what is being done for
trade and economy of France and to promote understanding between
France and America. In part, the exhibits depicting a cross section
of French Life will include "The World of Women" featuring
latest fashion collections of the great couturiers, furs, jewelry,
and perfumes. Other groups will display regional wines, cheeses,
gourmet foods, handicrafts, home products and industrial creations
ranging from gadgets to motor cars.
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- The French Pavilion will rise on a large terraced and landscaped
plot fronting on the World's Fair's own Moon Fountain with its
spectacular water displays which will be illuminated at night.
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- All exhibits and attractions will be housed in, under and
around a triumvirate of buildings of pure geometrical form. One
is rectangular in shape. Another, the largest ellipse ever built,
is designed like a mammoth oval - the symbol of life and nature.
The third is a massive pyramid rising to a height of 250 feet
- in an avant garde simulation of the Eiffel Tower.
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- The rectangular building will house industrial exhibits in
addition to Maxim's Restaurant which will seat 500 in its main
dining room designed by John Greer in lush Directoire decor.
Adjoining is a bar with a capacity of 85, and a Moulin Rouge
Terrace where 165 persons may dine and see intimate Parisian
entertainment. Throughout the day, the best known mannequins
of Paris will present fashion shows produced by leading French
fashion houses.
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- The giant ellipsoid will contain the world's most modern
1500 seat theatre which will house the "Folies Bergere".
It will have a completely electronic stage capable of handling
all of the scenic and mechanical effects required by the lavish
revue. In the tradition of Paris musical theatres, the playhouse
will be surrounded on three sides by a horse-shoe balcony and
will be decorated in the style of Louis XIV.
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- "Follies Bergere" will have an imported cast of
over 100 singers, dancers, show girls and featured entertainers.
It will be presented by M. Paul Derval, with scenery by Michael
Gyarmathy, and choreographed by Billy Petch. It will be brought
here directly from Paris and will play several reserved seat
performances daily.
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- In a rotunda beneath the ellipse the world's largest "maquette"
- a three dimensional animated and illuminated model of The City
of Light - will be presented in continuous twenty minute showings
at which 1,500 spectators can watch a panorama of the City of
Paris as its lights and sounds range from dawn to midnight. The
"maquette", with its intricate detail and thousands
of miniature buildings, is currently being constructed in Paris
where twenty-five Parisian artisans will be working on it for
the next year and a half. It is expected to cost almost a million
dollars.
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- In the towering Pyramid, visitors will ascend to the top
level by elevator to view "The Treasurers of Versailles",
an enormous collection of paintings and other objects of art
displayed beneath a vaulted cathedral ceiling and surrounded
by stained glass walls. An open gallery will permit the highest
view of the Fair grounds and egress will be by a sloping ramp
edged with exhibits.
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- On the Main Concourse level will be additional exhibits and
numerous specialty restaurants including: a Wine Cave where patrons
will receive a wine taster's cup and be invited to sample the
vintages under the tutelage of an expert; The Cafe Beaux Arts
patterned after the sidewalk cafes of the Champs Elysees; and
the Kronenburg Brasserie, an exact replica of an Alsatian beer
garden, featuring music and provincial entertainment from all
regions of France. The French Pavilion will be able to feed 3,500
people at one time in its combined restaurant facilities.
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- Chief consulting Architect for the Pavilion is Charles Rieger,
the well-known French designer, and project architects are Katz,
Waisman, Weber and Strauss. The engineers are Bernard Shaw and
Associates, construction is by Rand Construction Company and
traffic management by International Expediters, Inc. Exhibit
design and construction is by 3-Dimensional Exhibits of Chicago
who have already leased 80,000 square feet in Long Island City
for the exclusive use of creating and designing French Pavilion
exhibit displays.
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- Cole Fischer and Rogow will serve as advertising and public
relations representatives, and Bill Doll and Company will handle
the national and international publicity and exploitation campaign.
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- "THIS IS JOHN CHAPMAN, DRAMA CRITIC OF THE NEW YORK
DAILY NEWS. I HAVE BEEN CHEERED UP BY THE RECENT ANNOUNCEMENT
THAT THE 1964 WORLD'S FAIR WILL HAVE A TEN MILLION DOLLAR FRENCH
PAVILION, COMPLETE WITH A MAXIM'S RESTAURANT AND THE REAL FOLIES
BERGERE. UP TO NOW, PLANS FOR THE FAIR HAVE SOUNDED PRETTY SOLEMN,
AND I'VE BEEN WISHING MIKE TODD WERE ALIVE AND FULL OF CRAZY
PLANS. THE FOLIES BERGERE WILL HELP."
- JOHN CHAPMAN . . . N. Y. DAILY NEWS
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FROM: |
- Bill Doll & Company
- 1700 Broadway
- New York 19, N. Y. JUdson6-8894
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FRENCH PAVILION AT NEW YORK WORLD'S FAIR
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TO SELL $100,000,000 IN FRENCH MERCHANDISE
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- An estimated $100,000,000 in the widest-variety of French-manufactured
products, from machinery and motor cars to vintage wines and
gourmet foods, will be sold at the French Pavilion during the
two-year run of the 1964-65 N.Y. World's Fair.
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- This volume of orders for merchandise with a "Made-in-France"
label was predicted today by Anthony B. Golff, President of International
Expositions Corporation and head of the French Pavilion management
organization.
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- Golff also announces that the French Pavilion management
is proceeding with plans to make use of French equipment and
materials in the construction of all the Pavilion buildings and
its exhibition marts to the greatest degree possible. All equipment
and merchandise imported from France for building or display
purposes will be shipped by French carriers.
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- Several million dollars will be spent for materials of French
manufacture in the actual construction of the Pavilion. Tremendous
orders for plate glass alone are being placed with French companies,
since it is contemplated the building of the $10,000,000 Pavilion
will involve the use of at least two square acres of plate glass.
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- French perfumes, cosmetics, jewelry, gowns, chapeaux, furs
and handicrafts generally associated in the American mind with
French industry will of course enjoy prominent display at the
Pavilion. Golff emphasizes, however, that the entire extensive
range of French industry will be completely represented. This
will include exhibits of automobiles, motor scooters, bicycles,
ball bearings, casters, metals, chemicals, plastics and a wealth
of other products dramatizing the industrial might of France.
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Anthony B. Golff, president of
International Expositions Corporation, whose $10,000,000 French
Pavilion will be one of the largest exhibits in the international
section of the 1964-65 New York World's Fair, is a distinguished
leader in the field of visual display and merchandising, and in
the field of expositions.
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FROM: |
- Bill Doll & Company
- 1700 Broadway
- New York 19, N. Y. JUdson6-8894
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ANTHONY B. GOLFF
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- Anthony B. Golff, President of International Expositions
Corporation, has distinguished himself in the field of visual
display and merchandising. International Expositions Corporation,
a creative and management organization specializing in trade
fairs and international fairs, is the only complete management
organization covering design, production and management.
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- Mr. Golff was the builder of the Polish Pavilion at the New
York World's Trade Fair for 1959-60. During the same period Mr.
Golff supervised the building of the Polish Pavilion at the Chicago
International Trade Fair, and designed and built the Spanish
Pavilion for the same event. He executed the Iranian Government's
in both New York and Chicago and prepared the Trade Promotion
Program for the Iranian Government. His designs were given first
place citations in both cities. In New York he created the spectacular
main display for Iran which was designed in the tradition of
the fabled ruins of Persepolis, once a great city of Persia.
Mr. Golff has performed creative work for the Indonesian Government.
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- A former display director for Milliron's, a leading department
store Los Angeles, Anthony Golff started his career as a designer,
went on to store-planning and display, and has become a leading
figure in the field of exposition. He has been active in merchandising
and marketing for over twenty years.
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- In his early display and planning, Mr. Golff was considered
an authority in his work and consequently was called upon to
write many articles in the leading display and advertising journals.
He organized and participated in national and local display groups
on the West Coast. His work has taken him throughout the United
States and he has participated in every major exposition. On
his work Mr. Golff remarks, "In the field of marketing and
merchandising, the use of exhibitions dates back to early history,
yet the method is still in its infancy as far as the ultimate
potential is concerned."
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FROM: |
- Bill Doll & Company
- 1700 Broadway
- New York 19, N. Y. JUdson6-8894
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CREPES SUZETTE BID TO REPLACE HOT DOGS
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AS WORLD'S FAIR SNACK AT THE FRENCH PAVILION
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- As American as . . . . what? Not hot dogs, amis, but crepes
suzette. The distinctly French pancakes are making a strong bid
to reign as the Number One Snack at the 1964-65 New York World's
Fair. They'll be concocted and served up before the customer's
eyes on the Terrace of the Fair's French Pavilion. It's the prediction
of Anthony B. Golff, head of the management organization for
the $10,000,000 Pavilion that crepes suzette will be the flaming
favorites in the Fair's gourmet sweepstakes.
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- So hold the mustard but heavy on the Grand Marnier. We're
toasting the chef instead of the rolls next season!
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SOURCE: All
Above: Pavilion of France Press Kit
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FROM: |
- Bill Doll & Company
- 1700 Broadway
- New York 19, N. Y. JUdson6-8894
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MRS. DWIGHT D. EISENHOWER WILL SERVE
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ON FRENCH PAVILION ADVISORY COMMITTEE
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- Mrs. Dwight D. Eisenhower has agreed to serve on the International
Advisory Committee for the French Pavilion at the 1964-65 New
York World's Fair, it was announced by Anthony B. Golff, President
of International Expositions Corporation and head of the French
Pavilion management organization.
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- In accepting a Committee role associating her with what will
become one of the largest exhibits in the international section
of the Fair, with the twofold purpose of demonstrating the industrial
might of France and the promotion of understanding between France
and America, Mrs. Eisenhower joins a distinguished group of social
and cultural leaders.
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- On the Advisory Committee are Anthony B. Golff, Director
of the French Pavilion; Mrs. Albert D. Lasker, Chairman; Mrs.
Hugh Auchincloss, His Excellency Henri Bonnet, Rene Bouche, James
H. Boyce, Charles Boyer, Mrs. David K. E. Bruce, William A. M.
Burden, The Honorable Jefferson Caffrey, Claude Cartier, Philip
Cortney, Miss Elizabeth Fairall, The Honorable James M. Gavin,
Mrs. Thomas Hitchcock, The Honorable Amory Houghton, Alexis Lichine,
Governor Theodore McKeldin, Leo J. Pierce, Richard de Rochemont,
Baron Edmund Rothschild, Bronier Thibaut, Louis Vaudable and
George D. Widener.
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- Almost 200 exhibits, utilizing over 100,000 square feet of
space, will give full display of the entire extensive range of
French industry. An estimated $100,000,000 in sales of "made-in-France"
products is expected at the French Pavilion during the two-year
run of the Fair.
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- The best in French food and entertainment will be dramatized
at the French Pavilion with such spectacular presentations as
the original "Folies Bergere" and the internationally-famed
Maxim's Restaurant.
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Pairs Show Girls at Fair
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FROM FRANCE
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By Ralph Chapman
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of the Herald Tribune Staff
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- French delicacies to delight the eye as well
as the palate were assured were assured for the New York World's
Fair yesterday with the announcement that the exhibit of that
country will include the Folies Bergere and an off-shoot of Maxim's,
gourmet gathering place in Paris.
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- The show, according to promoters of the multi-building
display on a 77,000-square-foot site in the international section,
"will have an imported cast of over 100 singers, dancers,
show girls and featured entertainers . . . It will be brought
here directly from Paris and will play several reserved seat
performances daily." There will be 1,500 seats.
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- Maxim's "will be under the personal
supervision of Louis Vaudable, current proprietor and scion of
the founders of the world famous gourmet paradise on the Rue
Royal."
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- The French exhibit is not being sponsored
by the de Gaule government because France is a member of the
Bureau of International Expositions which has turned thumbs down
on the one which will open in Flushing Meadow on April 22, 1963.
Instead, it is being financed by a number of private organizations
pledged to spend $10 million on construction, rentals, displays
and staff.
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FROM FRANCE, LAVISHLY - Architect's
rendering of the $10 million French Pavilion which will be built
for the New York World's Fair. Left: the ellipse, which will contain
a 1,500-seat theater where the "Folies Bergere" will
be presented. Center: rectangular structure will house Maxim's
Restaurant of Paris. Right: the pyramid of "The Treasures
of Versailles," a collection of French art objects.
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- Architects for the project have used basic
shapes for the three buildings -- rectangle ellipse and pyramid.
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- The raised rectangle will house Maxim's and
a variety of industrial exhibits. The latter will be designed
to show developments in French trade and industry and to promote
better understanding between France and the U.S.
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- The ellipse, a giant white egg, will be the
home of the Folies Bergere. There will be a horse-shoe shaped
balcony and an electronic stage. Decoration will be in the style
of Louis XIV. A lower rotunda will be the site of a three dimensional
animated and illuminated model of Paris, changing to represent
the lights and sounds of the city from dawn to late at night.
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The pyramid was described yesterday as an
"avant garde simulation of the Eiffel Tower." It will
be 120 feet high with the top level devoted to the "Treasures
of Versailles," a collection of paintings and objects d'art.
Attractions on the main concourse will include
a wine cave (for tasting), a replica of the sidewalk cafes of
the Camps Elysees, and an Alsatian beer garden.
Anthony B. Golff, president of International
Expositions Corp., which is managing the French exhibit, said
that work on the complex will begin Dec. 18th.
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| SOURCE: New York Herald
Tribune Friday, December 7, 1962 |
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