In 1965, the World's Fair House will be won by some
lucky family who participates in a national consumer sweepstakes.
Grand Prize in the sweepstakes will be a $50,000 World's Fair
House, plus lot, anywhere in the country. 2,500 additional prizes
worth more than $100,000 will include automobiles, appliances,
rooms of furniture, furnishings and accessories for the home.
Home builders across the country will participate by
building their versions of the World's Fair House and visitors
to these local model homes will be eligible for the national
sweepstakes.
In addition, visitors to the World's Fair House on the
Fair site will be eligible for weekly sweepstakes prizes drawn
at the House itself.
The national sweepstakes program is designed not only
to stimulate fresh traffic at the Fair itself, but to capitalize
on the highly successful 1964 World's Fair House Builder Program
in which 166 Fair homes were built in over 150 cities across
the United States.
|