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It may not look like
much now, but just wait! The Formica World's Fair House begins
to rise atop its artificial hill. The circular structure taking
shape in front of the house will become a fountain. Note the Jane
Parker sign in the background atop their Queens bread factory.
Robert Moses would soon enter into a famous dispute with them
over this sign.
Source: NY World's
Fair Progress Report Number 9, September 26, 1963, p. 17
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What a difference a
few months make! The Formica World's Fair House in a photograph
taken from nearly the same spot as the construction photo. The
exterior sheathing and interior walls, as well as everything else
they could think of, are all made with Formica. The sign at lower
left reads "American Cyanamid Company Welcomes You to the
World's Fair House." In 1957, American Cyanamid bought the
Formica Company and made it a wholly owned subsidiary.
Source: Presented
Courtesy Mike Kraus Collection © Copyright 2005, Mike Kraus,
all rights reserved
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This view reveals the
rest of the Jane Parker Baked Foods sign peeking out from
behind the corner of the house. Entrance to the house was evidently
not through the front door.
Source: Presented
Courtesy Bill Cotter Collection © Copyright 2005, Bill Cotter,
all rights reserved
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An oblique angle view
of the front of the house, showing the giant branded sign. This
was most likely along the exit pathway after touring the house.
Source: Presented
Courtesy Bill Cotter Collection © Copyright 2005, Bill Cotter,
all rights reserved
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