Inside The Ride of Communications (courtesy of Bradd Schiffman)
Source: © Wolfe Worldwide
Films
|
Voice of the Telephone Operator:
Hello. Please hook your seat belt.
Notice the speakers left and right? They're movable! Just move
them where you can hear best, OK? Now settle back and get comfortable.
More than three-quarters of a million
men and women in the Bell System welcome you aboard. Different
view of the Fair from here, isn't it? While you're looking it
over you'll be riding up a gentle incline, around a corner. The
lights will dim and you'll travel into our show at the speed
of ... well ... about 20,000 years a minute -- "story"
time that is! We're happy to have you with us and we hope you
enjoy your ride.
The Bell System Chorus (sung):
- Wherever you live,
- Whoever you are,
- Sing Oh! Hello!
- Hello there. Hello!
- I float on the sea.
- I drift on a star.
- Hello! Hello there. Hello.
- Out of your county and city and
state.
- North from the Gulf to the Bering
Straits.
- Atlantic. Midwest. The Golden Gate.
- Hello. Hello there! Hello!
- Yes, Hello.
- How are you?
- From Miami to Omaha.
- Raleigh to Wichita.
- Call San Diego, El Paso and Buffalo
- on to Chicago to say,
- Hello!
Voice of Narrator:
You ought to know this ride you're
on never ends. Everybody's in the dark about how the story'll
end. Your guess is as good as any. It's a "To be continued"
"Adventure" "Mystery" "Detective"
story about how in the world the world got to fit into your backyard!
Some of the clues were always there
in all the sights and sounds of nature right under everybody's
nose and eyes and ears. Others were hidden deep and dark before
time began. We're still looking for them. Anyway, nobody knew
a clue was a clue until ... well, but that comes later.
First, meet our hero. Right there
in front of you. Look familiar? Yes, you. People. Now, say hello
to this happy fellow who's taking your place. He's going to be
all you heroes in this story. Today, you have the world at your
fingertips. A touch. A turn. And you're close as a whisper to
anyone. Anywhere.
But go back only a moment ago, as
nature tells time. The best you can do is a skimpy "whoop
and a holler." You can't reach any further even though your
life depends on it. And your life does depend on it. People
need people.
Because you need people, you beat
out a language that talks louder than you can holler. And you
learn to write on the sky in smoke, puff by puff. You've taken
your first tiny, tremendous step . Everything to come begins
here. Things happen you want remembered. So you go on record
with a language you copy from nature. You don't know it but you've
just invented history and art.
Being more human than anybody you're
not satisfied 'till you've squeezed your picture language into
shorthand. Into "A B C." Into scrawls and scratches
that stand for ideas. Into the biggest thing yet: The Written
Word. Chiseled. Chipped. Chopped words. Pounded. Painted. Penned.
Parchmented. Papyrused. Papered. Words to read. Words to seal
into a private, personal package, a letter, to send only as fast
and as far as two feet can go.
But hand-made words take forever.
Presto! A couple of dozen thousand years: Machine made words
pressed out. Printed into books to learn from. To send anywhere
and everywhere.
Another language coming up. Clue?
Count your fingers, one to ten. Got it? Number language. Plus
and minus and divide by. Arithmetic. Mathematics to measure the
world.
Your letters, love and otherwise,
still go only as fast and far as four feet can gallop. You're
asking nature silly questions like "Why don't things fall
up?" "What color is light?" "Why isn't
north south?" Foolish questions that invent science.
You're hero enough to pull wild lightening
down from the sky. And tame it. And teach it. Teach electricity
to carry your messages in the language of short and long sounds.
More questions: "How does the
voice speak?" "What makes the ear hear?" Answer
in just seven words: "Mr. Watson. Come Here! I want you!"
By your genius, hard work, and a lucky accident, you've taught
electricity to speak your speech over Alexander Graham Bell's
little box of wires. The tele (Greek for "far off")
phone (voice). Telephone.
Bell's seven words, seven seeds,
sprouting out from home-to-home. From person-to-person. Reaching
your neighbor across the street, the store around the corner,
the factory way at the other end of town. A growing network growing
people together.
Changing days to seconds. Miles to
inches. A living, breathing, speaking network of cables and microwaves,
television, radio and machines talking to machines. A people
network that's turned our nation into a neighborhood.
Today, Alexander Graham Bell's first
short wire stretches under oceans to our most distant
cousins in the family of man. We're meeting voice to voice in
peace. Close as a handshake. Coming closer to the hope of lasting
peace.
You. You. And you! You have come
a long, long way from yesterday. Yes, you have the world at your
fingertips. But you can't help reaching for tomorrow. Up to Telstar
and beyond.
The Bell System Chorus (sung):
- Come, gather the world of voices,
- riding out over the sea.
- Through time and space and ages
- building the golden years.
- Sing out! Beyond all the valleys.
- Sing out your hymns and songs.
- To call all the lands and nations.
- To speak with friendly tongue.
- To speak with friendly tongue.
-
- Come up from the valley children
- Out of the shadows of night.
- Come up with love and longing
- into the place of light.
- Come up! Come up from the valleys.
- Come up from doubt and care.
- Come up from the valley children
- and breathe the morning air.
- And breathe the morning air.
-
- Voice of Narrator:
-
- The ruby laser beam may light the
way to the future out of the deep, dark valleys of the past.
But the end of the human journey is not yet. Is not ever. The
heart knows no horizon. Yesterday's mountain peaks become today's
valleys. And from this high valley we have gained today we look
up toward tomorrow.
"Tomorrow" is a promise
we make to our children. Given in love. Received in faith. A
pledge to give them a better, fuller, richer life than ours.
A bright tomorrow for all children.
The Bell System Chorus (sung):
- Oh beautiful, for spacious skies.
- For amber waves of grain.
- For purple mountains majesty
- above the fruited plain.
- America! America!
- God shed his grace on thee.
- And crown thy good
- with brotherhood
- from sea to shining sea.
-
- Voice of Narrator:
Tomorrow's heroes. Tomorrow's heroines.
Who's adventures may take them into worlds farther than the stars.
Farther than the imagination. May all the days of your journey
be filled with happiness.
Our story has reached another new
beginning. The next chapters of the human journey are being written
now. For us in the Bell System the future has already begun.
Each new day is a challenge to our science, our technology and
our skills. Our only job, however, is to serve you well today
and even better tomorrow.
The Bell System Chorus (sung):
- Whoever you are,
- Whatever you do,
- Sing Oh! Hello!
- Hello there. Hello!
- Arabia, Guam,
- Alaska, Peru.
- Hello! Hello there. Hello.
- [Greetings are sung in many languages]
- Hello. Hello there! Hello!
- Yes, Hello.
- How are you?
- [Greetings are sung in many languages]
- Hello!
Voice of the Telephone Operator:
There's a lot more to see downstairs
where you can watch the magic of today turning into tomorrow
right before your eyes. As you get out of your chair and step
onto the moving walk, you will reach an escalator that will take
you down. Thanks for being with us! We hope you enjoyed your
ride.
|