A Tribute to Rob Bianco


How does one begin to pay tribute to a remarkable man?

Rob Bianco was, without question, a remarkable man. I knew him as a fellow New York World's Fair historian. Yet he wasn't a historian in the conventional sense. A historian is someone who interprets historical evidence and constructs a narrative that helps others understand the past. Rob certainly did that but the narrative he created was physical rather than written. Rob was a master model builder whose specialty was recreating the pavilions of the 1964–1965 New York World's Fair.

Rob was an artist, and his models stand as lasting proof of that fact. He created six models for me: the Unisphere, the Johnson Wax Pavilion, the Bell System Pavilion, the Ford Pavilion, the New York State Pavilion, and a modified U.S. Royal Toy Ferris Wheel. Every one of them is extraordinary. His attention to detail was unmatched, and each model is a genuine work of art.

My US Royal Toy Ferris Wheel and Johnson Wax Pavilion model

It saddens me to know that the IBM Pavilion and the Tower of the Four Winds from the Pepsi-Cola Pavilion, which I had on order with him (Rob always had a waiting list), will never be completed. The World's Fair community has lost someone truly special—a man with the rare ability to bring the Fair back to life in miniature.

Rob's story began in 1950 in the Long Island community of Elmont. In an interview, he recalled living only about fifteen minutes from the Fairgrounds and estimated that he visited the Fair some thirty times. He was about fourteen years old at the time. His favorite pavilion was the New York State Pavilion, where he loved riding the Sky Streak elevator to the observation deck to look out over the Fair.

Then came a chance visit that would shape the course of his life. One day, Rob wandered into the American Express Pavilion, where the Fair's official scale model was on display. He later said he was awestruck. It was unlike anything he had ever seen. He left the Fair that day determined to create his own model of the World's Fair.

As Rob explained, "Several thoughts about this project fascinated me. First, I would build something that no one else had or could buy. Second, I loved the World's Fair, and this would be an opportunity to bring the Fair home, to relive my memories many times over."

Top: 14-year-old Rob with his World's Fair Model. Bottom: Photos from the American Express magazine article.

His earliest models were built from wood, clay, and paper, but he soon realized those materials were poorly suited for the illumination he envisioned. After discovering styrene plastic and cardstock, he found the perfect medium for his craft. From that point forward, those materials became the foundation of the remarkable models for which he would become known.

The Fair closed, and life moved on for Rob. He began a career in nursing home administration, a profession that he remained in until his retirement. In 1975, he married his soulmate, Shelley, and together they shared more than fifty years of happiness, raising two children. Faith was an important part of their lives. One thing that never changed, however, was Rob's love of model building. As the years passed, he continually refined his skills, becoming one of the finest model builders in the World's Fair community.

I had known of Rob since 1972, when I began collecting memorabilia from the Fair. I came across an issue of Going Places, the magazine published by American Express, which featured an article about him. After American Express learned of Rob's passion for the Fair and his ambitious modeling project, they published the story in their magazine. The article was later picked up by the Associated Press and distributed nationwide. It even caught the attention of Robert Moses, who sent Rob a personal letter of congratulations.

Rob's letter from Robert Moses

I finally connected with Rob in 2001 after a fellow World's Fair enthusiast sent me a copy of the article and explained how I could reach him. That was when I learned he was still building models. I offered him the opportunity to showcase his work on the nywf64.com website, and what followed was a steady stream of requests for his custom-built models that kept him busy for many years.
Rob's nationally syndicated news story

Recently, I became acquainted with a new World's Fair historian, Greg Buracker. Like me, Greg never attended the Fair—he is only thirty-two years old—yet he finds the exposition every bit as fascinating. Through this website, Greg reached out to Rob and commissioned models of the General Electric Pavilion and Sinclair's Dinoland.
Greg Buracker with his General Electric Pavilion model by Rob.

A film editor and filmmaker by profession, Greg found Rob's passion for the World's Fair and his extraordinary model-making skills to be the perfect subject for a documentary exploring the passions that inspire people. He is currently producing the film, and Rob and his remarkable work will be prominently featured.

There is something especially fitting about that. Rob devoted decades to preserving the memory of the 1964–1965 New York World's Fair in miniature. Now, through Greg's documentary, Rob's own story—and the passion that drove him—will itself be preserved for future generations. It is comforting to know that, just as his models will endure, so too will the story of the remarkable man who created them.

For Rob, model building was never simply about constructing miniature buildings. It was about preserving memories, capturing history, and allowing others to experience the wonder of the 1964–1965 New York World's Fair long after the gates had closed. Through his artistry, he ensured that a small piece of that remarkable event would continue to inspire generations of World's Fair enthusiasts.

Rob with models of the Unisphere and the Trylon & Perisphere

That is Rob Bianco's legacy. His models will continue to tell the story of the Fair, just as he intended, and those of us fortunate enough to own his work will treasure not only the models themselves, but also the remarkable man who created them.

Bill Young
Greg Buracker
July 2026


CLICK HERE to read Rob's Full Story on the nywf64.com website,


Unisphere
The Bell System and Travelers Insurance Pavilions
The Vatican Pavilion, the Tower of Light and the Port Authority Heliport
The General Electric and New York City Pavilions
The Wisconsin, Pepsi-Cola and New York State Pavilions
The General Motors and Ford Pavilions
Chrysler's autofare Island

Several years ago Rob took on his most ambitious project when a client commissioned him to do an entire model of the Fair. You can view the entire model on YouTube. Below are photographs that Rob sent to me while he was building the Fair model.