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"Another
season, another show" could be the theme song for the American
Express' World's Fair Pavilion during the second season in New
York. New painting and sculpture by living artists from all over
the world, selected by expert jurors, highlight the theme of
the Pavilion this season.
The exhibit,
entitled, "ART 1965: Lesser Known and Unknown Painting --
Recent Sculpture," includes 137 new works by artists and
sculptors. Selections were made on the basis of high quality,
with an aim to new discoveries.
Brian O'Doherty,
Editor-in-Chief of Show Magazine, whose articles appear in leading
publications and who has appeared on radio and television as
an art critic, spearheaded the search for new, promising artists.
Wayne Anderson, a Fellow of many art institutes and head of the
Art Department at Massachusetts Institute of Technology, sought
out undiscovered sculptors. Assisting in the organization of
the exhibit is the Art Information Center, Inc., a non-profit
clearing house of information in contemporary fine arts.
Senior Vice President
James A. Henderson said the exhibit is a "concentrated experience
of new and exciting talents searching for their own direction,
checking the past and present against their own needs, thus providing
some blueprint for the future."
Robert Moses,
President of the New York World's Fair, on learning of American
Express' new art show commented, "It should have a profound
impact on the art community and enhance the critical aspect of
the Fair."
The 94 paintings
and 43 sculptures displayed at the exhibit are the culmination
of months of travel in search of unrecognized artists by Messrs.
O'Doherty and Anderson.
The handsome
simplicity of the American Express Pavilion, with its natural
oak wood construction and red brick terraces, provides a natural
setting for the display of modern art, both inside and outside.
Much of the sculpture is exhibited in the open air, and all works
are for sale. Prices of paintings range from $100 to $4,000.
The American
Express Pavilion is located at the main entrance of the Fair
grounds and once again house the half-million dollar official
scale model of the Fair. This Fair in miniature enables visitors
to quickly orient themselves and plan their day of sightseeing
and visiting.
Amexco's Pavilion
service area cashes and sells Travelers Cheques and conducts
other financial transactions to assist visitors as well as Fair
exhibitors and their employees.
The New York
World's Fair designated the American Express Credit Card as official
Credit Card of the Fair, and the company's Travelers Cheques
as official Travelers Cheques.
The eye opener
of the 1965 New York World's Fair season could well be American
Express' "ART 1965" exhibit. The visitor will experience
a serendipitous tour of modern art, a maize of dazzling colors
and concentric shapes.
Mel Tarr
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