Eastern Air Lines

The only airline to actually construct their own pavilion at the Fair -- a customer waiting lounge and Hospitality Center -- was Eastern Air Lines. Passengers could catch busses to and from Eastern's terminals at LaGuardia and JFK and their World's Fair Center.

The Fair in 1965 gave Eastern the opportunity to launch a whole "new look." 1964 would be the last year they would use the "Golden Falcon" as their corporate symbol. This was the Space Age afterall and it was time to retire that old bird! Soon aqua and deep purple ribbons would adorn the tails of their aircraft and a stylized figure representing "The Wings of Man" would become the symbol of Eastern for the rest of its life. In just a few years, a genuine astronaut, Frank Borman, would head the company.

This timetable from April 1964 opens to a full page advertisement for the Fair and Eastern's pavilion.

Come have fun at the Fair

Start your tour of the Fair at the Eastern Air Lines Terminal Building - one of the 9 official entrances to the grounds. You'll get there by Eastern's special bus - direct from the airport.* And once there, Eastern's facilities will make everything easier. You'll find lockers for baggage ... rest rooms ... lounges for relaxation ... information on the Fair ... and informtion to travel to any place in the world. This is your year for fun at the Fair - and elsewhere. Call your Travel Agent or Eastern Air Lines.
*Kennedy International and LaGuardia Airports

SOURCE: Eastern timetable, April, 1964, Bob Esler Collection

This Eastern ruler is a promotional give-away advertising the Fair.

Eastern proudly billed themselves as "THE WORLD'S FAIR LINE." Typical one-way fares in 1964 between Atlanta and New York on Eastern were $62 for First Class Golden Falcon Service and $49 Coach. The Eastern Miami to New York route sold for $96 First Class and $73 Coach.

If you'd like to find out more about Eastern's participation in the Fair, please see our Feature on the Eastern Air Lines Pavilion.