United Air Lines


Timetable Cover

With exhibits in both the Transportation & Travel and Hawaiian Pavilions, United Air Lines embraced the Fair.

Their June 1964 timetable advertises the Saul Bass film "From Here to There," United's main tent show in the Transportation & Travel Pavilion.

Typical air fare on a United DC-8 Jet Mainliner between Chicago and New York in 1964 ran about $43 for Coach travel and $53 for First Class. United could boast of one daily round-trip, one-stop flight between New York and Honolulu.

United developed a superb slide show on the Fair as a part of their promotional efforts. You may notice slides from "United Air Lines Presents" on various pages here at the website. There are even a couple below showing the interior of United's exhibit at T&T.

Timetable Interior
UNITED . . .
THE AIRLINE TO THE WORLD'S FAIR
 
At the Fair, be sure to include United's two exhibits -- in the Travel and Transportation Building and the beautiful Hawaiian Pavilion. At our Travel and Transportation exhibit, a film, "From Here to There", reveals the pleasure of jet flight in a new and unique way, through the cinema artistry of Saul Bass and Associates who have won wide acclaim for their achievements in Hollywood.
 
United or your Travel Agent will be pleased to make all of the arrangements for a wonderful vacation at the Fair. United's Family Plan saves 25% on travel for your wife and children. And remember United offers jet service to New York from more cites than any other airline.
SOURCE: United timetable, June, 1964, Bob Esler Collection

 Timetable Advertisement With the Fair's opening just around the corner, United placed full page ads in major US publications featuring Unisphere and the Fair. This one appeared in their March, 1964 timetable.
SOURCE: United timetable, March, 1964, Bob Esler Collection (above)

SOURCE: United Exhibit Check List pamphlet (below)

Exhibit Check List

A popular collectible of the Fair is United's "Exhibit Check List" featuring a Jet Mainliner passing over the Fairgrounds. The small fold-out pamphlet included maps of the grounds and arterial highway approaches to the Fair, tips on what to see and do in New York and helpful hints and telephone numbers. A list of every pavilion at the fair along with two check boxes make up the majority of the pamphlet to help United customers remember the pavilions they'd like to see and the ones they saw.

Exhibit Check List

Check List Interior

WELCOME TO THE NEW YORK WORLD'S FAIR
You'll find it a magic looking glass through which you step
to visit other lands ... and other peoples ... to learn of their
folkways and food ... architecture and art ... their hopes
and dreams. Here you'll find a vibrant vista of colorful, excit-
ing structures ... shimmering multicolored lights ... flashing
fountains ... everything from huge, lifelike dinosaurs to
space ships ... atomic power ... electronic wizardry ...
delicate metal fabrics ... indestructible plastic gears ... and
don't miss your United Jet Flight Preview! Everything at the
fair combines to provide an excitingly entertaining experience
you and your family will always remember!
 
With so much to see and do at the Fair, you'll want to make
every minute count ... garner every ounce of precious
energy. It's easy when you fly to the Fair on United Air Lines!
United has the biggest fleet of jets in the world ... jets to
New York City from more U.S. cities than any other airline...
At United, you'll find us doing our utmost to make your
World's Fair trip as enjoyable -- and effortless -- as possible.
And our wide selection of tours lets you choose exactly
what you want ... at the price you want to pay. Every tour
is complete .. even to United's special ticket service. Tell
us which play, musical, concert, or sporting event you want
to enjoy, we'll do the rest.
 
HOW TO USE YOUR EXHIBIT CHECK LIST
Another United Extra is this check list. With it, you can plan
your time at the Fair in detail ... be sure of seeing the
attractions that interest you most!
 
When you turn the page, you'll find a color-coded map,
together with a list of major exhibits. The "to see" boxes
are colored to correspond with the area on the map (facing
the check list) in which they'll be found.
 
Ready to start your plan? Turn the page!

Source: "United Air Lines Presents" Promotional Slide Show

 UAL Jetarama Theater

The United Air Lines exhibit in the
Transportation & Travel Pavilion 

 UAL Exhibit - T&T Pavilion

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